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For beauty and permanent makeup clinics

The whole clinic in one place.

CRMPMU brings together a clinic's schedule, clients, leads, official WhatsApp messaging and finances. It is built for people who work in beauty: it speaks the language of procedures, touch-ups and health intake forms.

Who it is for

For beauty businesses that work by appointment and talk to their clients on WhatsApp.

  • Solo professionals

    Permanent makeup artists, brow designers and aestheticians who run their own schedule, clients and cash register.

  • Clinics with a team

    Aesthetic clinics with more than one professional, which need a schedule per person, commissions and separate access by role.

  • Front desk and management

    Whoever answers messages, books appointments and closes the register at the end of the day, each person seeing only what their role allows.

What CRMPMU does

Five areas that work together: the lead who writes becomes a client, the client goes into the schedule, the appointment becomes a payment.

Scheduling

The clinic's appointments, by day and by professional.

  • Daily and weekly schedule, in the clinic's time zone.
  • Each professional has their own schedule and the procedures they perform.

Clients

Each client's record, with their history at the clinic.

  • Registration, search and appointment history for each client.
  • Health intake form filled in and stored with the client record.

Leads

People who contacted the clinic and have not booked yet.

  • A pipeline in stages, from first contact to booking.
  • An alert when a lead goes unanswered beyond the clinic's response time.

Official WhatsApp messaging

The conversation with the client, inside CRMPMU, through Meta's official API.

  • The clinic connects its own WhatsApp Business number through the official API (WhatsApp Business Platform).
  • A message sent by the client appears in their conversation; the team replies from there and follows its status: sent, delivered, read.
  • The clinic's message templates are submitted to Meta for approval and tracked by the system.

Finances

The clinic's money, from payment to end-of-day closing.

  • Payments recorded by payment method and linked to the appointment.
  • Daily cash register: opening, movements and closing.
  • Commissions per professional and results per service.

How we protect data

What a clinic keeps here is health records, conversations and money. These are the safeguards already in operation.

Each clinic in its own space
One clinic's data is not visible to another: isolation is enforced in the database, not only on screen.
Access by role
Sign-in with password and a second verification step, and different permissions for owner, professional and front desk.
Privacy and deletion
The clinic decides how its clients' data is used; CRMPMU stores and processes it on the clinic's behalf. There is a public page to request data deletion.
Encrypted backups
A daily database backup, encrypted and stored off the server.

Who provides it

CRMPMU is developed and operated in Brazil by the company below, which is responsible for the product and for data processing as a processor.

Legal name
CARVALHO CLINIC LTDA
Trade name
Stefani Carvalho Clinic
CNPJ (Brazilian company registration)
68.902.366/0001-90
Business portfolio on Meta
Expert - Stefani Carvalho
Address
Rua Luiz de Faria, 45A - Gonzaga, Santos/SP - CEP 11060-480

Contact

To learn about CRMPMU, request access or discuss anything about the product.

Address
Rua Luiz de Faria, 45A - Gonzaga, Santos/SP - CEP 11060-480

At this stage, access is being opened gradually, clinic by clinic.

Write to CRMPMU